Pink and yellow are bright, stand out and child friendly colours - references back to Minaj's Barbie persona. Helps make her seem fun and bubbly and encourages younger target audience to take notice of her.
White sparkly top makes her appear glamorous and posh and important, portraying the image that she has some importance within the music industry. White could represent the image of purity and innocence like Barbie, contrary to the style and image portrayed to the public via her music and video and photoshoot campaigns which are much more revealing and controversial.
Sunglasses present an idea of mystery and unknown - reflects the idea of many different personas. Which character is behind the sunglasses today?!
Crazy hair style and hyperbole costume style portrays the idea of hyper reality and other worldly. Is she from this planet? Who really is she? Good USP.
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